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Article Added: Embracing Business Crisis

“Without the strength to endure the crisis, one will not see the opportunity within. It is within the process of endurance that opportunity reveals itself.” Chin-Ning Chu

Crisis is often an entry point; an opportunity to get real, tell the truth about our selves and our business. Definition of Crisis -The moment in which we know without a doubt that if we don’t make changes with ourselves and in our business we will lose. Unfortunately, at this point we usually have already lost quite a bit, which is what makes it a crisis!

Understandably no one hopes for a crisis. Certainly this applies to our business or organization. Most of us as leaders would probably say one of our primary responsibilities is to prevent a crisis from ever occurring.

However, I have found that powerful lessons for all of us can be found in the middle of a business crisis. It isn’t uncommon for a leader to say, “Our staff has never pulled together more than when we were facing a crisis.” Possibly it’s the very real prospect of going out of business, facing a public relations catastrophe or even a natural disaster that causes people to unite.

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