If you want to have irresistible ads, this is how you write them:

A Killer Headline

Your headline is the very first group of words that your target readers would see when they look at your print ad. Hence, not only should it grab attention, most importantly, it should be able to tell your story at a glance.

Make your headline a grabber by providing your whole offer in summary. Your target readers should be so enticed by your first set of words that they would want to look at your subheading to get more information.

The headline should also intrigue and so captivate your target readers that they would want to continue reading until they get to the last word of your copy. It is no wonder therefore, that you should invest time and energy in getting your headline just right for your audience.

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Whether you are currently working outside the home, or are a stay at home mom, many moms have the desire to start their own business and make am extra income for their family.

If you have spent some time looking into starting your own business from the ground up, you have probably seen it is very costly, and oftentimes takes many years of hard work to see (if any) profits.

But before you give up your dream all together, there is another option, and that is direct sales.

Most women still think of Avon, Tupperware, and Mary Kay when they hear the term direct sales. They also still assume door to door sales and home parties are about the only ways to build their business. How this can be farther from the truth.

Direct sales is probably the fastest, most inexpensive way to start your own business. While the products you offer are not your own, every other aspect of your business is.

There are many benefits of joining a direct sales company versus starting your own business from scratch.

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Online events have become more popular in the last 2 years mainly because of the following:

1. Convenience - Attending online events do not require you to leave your home. Thus, you do not have to worry about gas, traffic, parking, accommodations and if your children are 5 year old and over you may not even need a baby sitter. You do not even need to get dressed and made up to attend an online event.

2. Time - Another benefit of having an online event is the TIME FACTOR. It is great that people do not have to worry about being at a certain location at a certain time since the event is online. As long as they have a computer and Internet connection, and that they are able to connect during the times that the event is on, then, they are all set.

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Hosting a successful online event can be a lot of work. It is not only emotionally rewarding but could be financially rewarding as well.

Here are a few ways that can help you monetize your online event:

1. Sell exhibitor spots – This means getting exhibitors to purchase a virtual booth from you. You provide them a virtual booth and advertising for their business. If you were having your event site up for one year, then, they would have that link on your site for a whole year. When you set your price for the exhibitor booth, make sure you consider all possible expenses that you can incur – like domain name purchase and hosting.

2. Sell information derived from your online event – If you do recorded audio interviews, and transcripts, you could sell those as a downloadable product to your visitors/participants. You could sell them ala carte (individually) or as a bundled package.

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Ever had a party online or offline, and had guests say “I love that item, but I can’t afford it right now”, or “It’s so hard to decide, I want all of this!”. This is a perfect time to sell all those items to your customer without them having to pay a dime.

If you aren’t using this idea already, make sure to put it into action immediately. Have a gift registry form ready to point those customers to should they want extra items they simply can not buy right now.

What they do is fill out their information, special dates (Birthdays, Anniversary, etc), and the products they want. Then, they fill out names and contact information of relatives and friends they know they will be receiving gifts from. You contact the relatives, stating where you received their information and what’s on the wish list you hold. Ask them if they would like a reminder before the special date, and which item they will be purchasing.

Simple eh? It’s a win-win situation for everyone! You make the extra sale, the gift-giver knows they are buying a gift the other person wants (no guess work or wandering around a mall!), and the one receiving the gift is getting exactly what they wanted but couldn’t afford.

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The first thing you need to do is find out exactly what it is you’re afraid of. Are you afraid of success? Believe it or not there this is an actual fear of some folks. Are you afraid of failure or rejection? Do you fear being perceived as being pushy? Do you (secretly of course) fear that your product may not meet the expectations of your customer? You can’t come up with a solution if you don’t know what the problem is.

There’s a huge misconception in direct sales being that you think you’re ‘imposing’ on your friends, family or just a customer in general. As long as you feel as though you’re imposing…you are. You need to love your product and feel as though you are offering a service. You’re filling a need.

People are natural-born sellers. We just don’t realize it when we’re not making money from it. Let’s say you go to a movie that you loved and you have a friend that you know would enjoy it too. Wouldn’t you recommend it to him/her?

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A lot of people are very intrigued by the idea of joining a direct sales company and being able to make extra money from home. There are a few things a first-timer in direct sales should know before signing up.

1. There are always more expenses than first expected.

This is true for any business. Even though your start up kit may be only $49.95, you will incur other expenses such as promotional supplies, and advertising, which you may not previously considered.

2. Leads will not just come pouring in.

If you want to make your business successful, you are going to have to work for it. No matter how easy you think it will be to sell or sign up people with your direct sales company, the customers are not just going to come to you. At first you might have great success with your new product, but at some point you will need to put in some real work to introduce your business to new customers.

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Staying on the cutting edge of your industry is important to all business leaders. Having access to the latest technologies and innovations allows you to stay at the front of your field.

Many events are held each year by professional organizations in an attempt to bring together the main players of a particular industry and allow them to exchange ideas and build relationships. These events include conferences, trade shows, and informative lectures.

Trade shows are among the most common ways for people that are interested in networking. They generally take place in large venues where businesses are given their own space and allowed to set up booths and advertise.

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An often-overlooked source of increased sales is your current customer list. I am constantly amazed at the number of sales professionals and companies that do nothing to encourage repeat sales, up sales and cross sales within their own customer list.

As I write this, many of my clients are struggling with how to ensure they finish their selling year at or above target. My message to you is go back to your current customer list.

Your customer list is your most important sales asset. Not only is it easier to sell more to existing customers (because they already like you and trust you), it is more profitable. The most recent studies show that repeat sales are up to 15 times more profitable than new sales. If you are a business owner – this statistic should excite you! If you are a sales rep, take note that one reason repeat sales are more profitable is because repeat sales are faster. When I teach Sell More, in Less Time, and Make More Money^™ we focus on relationship building to ensure you are capturing as many repeat sales as possible, for this very reason.

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When you start your search for the perfect Direct Selling or Network Marketing business, here are some valuable questions to ask when comparing companies and opportunities:

1) Start up cost should be minimal. Start up cost in direct selling and network marketing companies are usually modest and mainly to cover the cost of the sales kit.

Q. What is the company’s start up cost?
Q. What comes with a new Distributor/Consultant kit?

2) Some companies require a monthly purchase.

Q. Is there a monthly minimum purchase requirement and if so, how much is the monthly investment?

3) Most companies submit the local state sales tax, however, there are a few that do not.

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