Restaurants need menus. Whether it’s a board on the wall or something you hand out, you have to tell your customers what you are serving.

A menu should reflect the attitude of the restaurant. A tropical, breezy, colorful restaurant should have a menu that fits that same theme. A boring, text only, black and white menu just wouldn’t quite do it. A corporate cafe in a downtown complex might want to appeal to the business crowd who is in a hurry to just get their lunch and get back to work. You should consider what you want to convey to your customers. Are you there to entertain them? Get them fed and out in a hurry? Wine and dine them for the evening? A menu does so much more than tell someone what food you are serving, it sets a mood for their dining experience.

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