New Article: Smart Women Understand “WIIFM?”
Sunday, June 21st, 2009Do you know what WIIFM stands for? Sure you do! You ask yourself this question every time you think about making an investment or purchase—“What’s In It For Me?” Am I right? We purchase everything based on the “benefits” that we will receive when we use the service or product.
I have the good fortune to spend time with women entrepreneurs who are either starting a business for the first time or they are ready to take their existing business to the next level of success. It’s fun and energizing to see what happens when these women get together and map out their new products and services. The key to attract more clients is understanding the “benefits” your client will receive after they have experienced your product or service.
When you are passionate and energetic about an idea, you can come up with all kinds of names and catchy phrases for your products and services. The ideas seem to flow naturally once you put yourself in that creative space. The excitement about all of the possibilities in your future can sometimes overshadow the most important part of your business: The client or customer. We become so wrapped up in the idea of being a successful woman in business, we neglect to create a clear message about what we have to offer. Your ideal client becomes confused or uncertain on how you can help them (remember—WIIFM?) The most important thing that you can do is to put yourself in your ideal clients position.


We are so happy to announce this week’s
We are so happy to announce this week’s
We are so happy to announce this week’s
We are so happy to announce our new Featured Business of the Week! Each week we will be highlighting one of our members as the Featured Business of the Week. Our first Featured Business of the Week is a long time member (from Meetup.com days)…









